But I noticed something last season: I didn't enjoy watching the Bulls anymore. I became frustrated, angry, and apathetic towards the team that I have loved for over 20 years. Ultimately, it led to my departure from "The Bulls Charge" and my semi-retirement as a blogger. Mostly, I blamed Thibs and the "grit and grind" style that he brought to this team and assumed that Hoiball would re-ignite the flame. It hasn't. I've been a League Pass subscriber since the 2011-2012 season and it was a no-brainer every year. I live in Kentucky, my favorite team is the Bulls, and I want to watch them. This year, I went back and forth on whether I'd even purchase League Pass. Did I really want to pay $120 just to watch the Bulls? Somehow, it didn't seem worth it.
One of my friends owns a successful business and we were talking about retaining staff. He was telling me of a concept of healthy turnover, where instead of trying to retain staff, you want them to leave and replace them with someone who is new and hungry. The general idea is that when someone is somewhere for too long, they grow content. Maybe that's these Chicago Bulls. Hinrich has been a Bull (mostly) since 2003. Noah was drafted in 2007, Rose in 2008, Gibson in 2009, Butler in 2011. Maybe these Bulls need new faces with similar skillsets to make that leap. Maybe this team is just in a rut. Maybe these players really only succeeded because of Tom Thibodeau.
We were all so optimistic that the Bulls would make a leap. The offense has been brutal and there really hasn't been a significant difference in this team other than their great three-point shooting. Yes, there's more space, less yelling, more responsible minutes distribution, probably less brutal practices, and so far, less injuries. But I still don't enjoy this team. I don't feel like this team has the passion and the desire to win a championship and a change is needed. If you watch other NBA teams on League Pass on any given night, you'll see much better offenses that are modern and much quicker paced. You'll see guys making crazy athletic moves and playing their hearts out. The Bulls haven't had that since maybe Vinny Del Negro's stint with the franchise. A change is needed and as much as I love and appreciate what most of these guys have brought to this organization, it has to happen or the Bulls will go another 17 years without a championship or even the hope of one. For the NBA's third biggest market, that's simply unacceptable. The East will never be more vulnerable. The Bulls' time is now and they need to embrace it and go for broke one last time.
Brandon Pence is the founder and former editor of the Chicago Bulls blog "The Bulls Charge." He currently contributes to ChiBullsZone.com and writes independently. You can follow him on Twitter, Google+, and Facebook